This website and multimedia campaign created to educate and change people’s behaviour about what goes down the drain. The website allowed users to select any drain within Randwick Council and take a virtual journey down it to see where it ended up flowing to. They could adopt and name their chosen drain to become anti-pollution ambassadors.

The website was a nominee in the 2020 International Webby Awards and out of 13,000 entrants endbeachpollution.sydney came 2nd in its category against NASA.

Randwick Environment Park is a special place. It's home to birds, frogs, critically endangered Indigenous flora and numerous native species of plants and wildlife. As the current caretakers of the land, Randwick City Council acknowledged their role is to preserve and protect this special place.

Discovery at Randwick Environment Park, consists of six stations where you can play, learn, preserve and explore the park and our native wildlife.

Ideation, Design, Branding, Brand asset creation, Project management, Stakeholder engagement

Rebranding the agency and each of the subsidiary services that sit under it, including Gambling Help and Local Liquor Accords. I developed detailed guidelines and templates for use within the agency and with external design agencies.

Part of my audit reviewed all regulatory signage, using iconography synonymous with Australian standards.

I engaged and managed a brand team to roll out of all collateral.

Strategy, Design, Branding, Brand asset creation, Art direction, Project management, Stakeholder engagement

The Australian Surfing Walk of Fame at Maroubra Beach was initiated in 2006 and is the first of its kind in Australia. It recognises and celebrates the outstanding achievements of Australia's leading surfers and surf life savers.

Beach Breaks Carnival is a vibrant community event held along the picturesque Maroubra Beach promenade. The event celebrates the surfing history and culture of Maroubra Beach.

I engaged the artist known as Mulga to create the main character Callum the Cockie who hoped to be inducted into the Surfing Walk of Fame and had a story threaded in to the event visuals.

Design, Creative direction, Project management, Print management

Women in the Air Force

Combining strong, bold typography treatments and dynamic hero imagery this helped create an engaging and eye catching brochure to enlist women in to the Air Force. A unique large format size created a modern editorial look and feel, and allowed the Air Force to move away from their traditional brochure formats. 

Produced in conjunction with Havas

Design, Print management

With the Mirvac portfolio of shopping centres moving out of the Mirvac umbrella brand and becoming individually rebranded, each centre was transformed into a destination through brand engagement and strategy.

Produced in conjunction with Onement

Branding, Design

To commemorate this important battle, the 75th anniversary became a nationwide celebration. Randwick City Council used this opportunity to create bespoke street signs for all of the streets around one of their parks that were named after all the USS naval ships that defended Australia from the Japanese.

Design, Project management, Print production, Photography

The thought leadership piece by Deloitte Access Economics – Shaping Future Cities, Designing Western Sydney was designed in consultation with key stakeholders and launched by Mike Baird in December 2015. 

I commissioned an aerial photographer to capture the transformation and changing topography of Western Sydney and worked across all touchpoints of this integrated marketing campaign. A series of workshops involving key influencers fed through 5 reports to culminate the final blueprint.

Design, Creative direction, Art direction, Project management, Print management

Randwick’s Eco-Living Fair is the Eastern Suburbs biggest free community and sustainability-focused festival, promoting innovative green living in a fun, family-friendly way.

Design, Print production

Dogs can really bark.

Especially when you’re out, or trying to sleep at night. Unlike cats, they need constant attention.

Wouldn’t it be great if your voice that soothes your dog could be available when you weren’t? 

Help your dog with separation anxiety when you’re not at home. Consisting of a collar for your dog with a built in mic and an app that connects to it via Bluetooth. With a built in mic, you are able to track your dogs anxiety, and the barkometer can map the sound levels to assist with the right solution for your dog. A camera allows you to see what your dog is up to when you're away and give you hours of fun!

Branding, Design, UX, UI, Digital design

Various logos I have created.

Strategy, Branding, Design, Illustration

A brand identifier, created for Randwick City Council’s waste education program aims to help residents understand more about their waste and recycling.

Used as a sign off across all waste related collateral this serves to reinforce the messaging behind responsible recycling. With The War on Waste being a topical issue, the Sort it Out messaging exists across multiple touchpoints from bin signage to strategy documents, waste calendars and promotional items for kids.

Design, Branding, Illustration, Print production

ICARE is Randwick City Council’s internal values system. A very dated logo was used across all internal collateral and signage around the Council. I was tasked with updating photography that represented each value and in doing this presented and suggested a complete brand refresh with a flexible brand system.

This was presented to key senior stakeholders and once endorsed, I led a team to launch and roll this out including storyboarding and commissioning an animator for the launch video.

Council’s internal corporate event saw this re-brand launch, giving staff an opportunity to participate in photography.

Strategy, Planning, Design, Brand asset creation, Creative direction, Internal engagement

Chalk toy fundraiser

Chalk has been helping schools and early childhood centres to fundraise over the years. With hundreds of toys to choose from, Chalk is an online shop for toys and educational equipment. With sales down, a brand refresh looked to remind people the great offering that Chalk has.

Album artwork designed for Sydney Jazz musician Emma Birdsall. Her smooth blend of jazz is inspired by 1950s American culture so wanted her album art to symbolise this.